A new attraction is being unveiled at Alton Towers Resort this year, offering a cutting-edge tech led sporting experience for all ages.
WallJAM has been designed to allow the entire family to enjoy a truly interactive physical experience. A mash-up of physical play and digital performance, it is an innovation that allows players to pit their ball skills not just against one another but also to determine how they compare using digital scoring.
The wall gives players the chance to achieve a score based on power, accuracy and speed of ball strike, with scores being posted instantly to a leaderboard and online app. This allows players to share and compare against family, friends and peers.
The brainchild of sport tech entrepreneur Tim Worboys, WallJAM has already proved to be the perfect fit with global stakeholders with activations undertaken with Nissan, Carabao and adidas, while teams such as the New York Red Bulls and Real Madrid are also integrating WallJAM into their fan engagement roll-out.
Pete Hubberts, Games and Arcades manager at Alton Towers, said: “I’m thrilled to be able to announce the opening of WallJAM, the interactive rebound wall game, to Alton Towers from April for the 2018 season. WallJAM offers something different to all our other games, and we hope visitors to Alton Towers will love it.”
Commenting on the agreement with Alton Towers, Tim said: “We are delighted to highlight the engagement potential of WallJAM in the amusement and theme park sector, kicking off with the UK’s most iconic theme park.
“Our entry into this area underlines the shift in skills games from very basic platforms to 21st century immersive technology which allows for relevant user content and scope for inter-venue gaming opportunities.”