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The sponsorship sector is no exception. More popular than ever, sponsors are keen to become part of the fan experience and they have already learned to understand the importance of mashing up physical play with a digital output. Fans can choose to pit against either themselves or their peers or their idols. Social competition where performance benchmarking translates to scores which can be shared and compared across a range of social media channels – allowing fans to use WallJAM to #BeatTheBest – helps to create a digital journey which will not only capture key information but also deliver top level engagement.
WallJAM is providing all the answers for sponsors in this field as it has both the addictive appeal of kicking a ball against a wall and social competitiveness but it also offers a cutting edge platform to collect key data that delivers and measures results. Based on the pure accuracy and speed of ball strikes against an array of targets. This data isn’t just standard name, age and email capture. WallJAM aims to source key intelligence on customers’ profiles including specific social likes, interests and demographics. All this can be white labelled through an app and integrated social media platforms. It can also of course drive fans to a sponsors’ website.
As WallJAM’s experiential offering grows through its work with sponsors rights holders and leisure owners, so will its database of players. Digital has moved things on. Sponsors don’t just want exposure, they now want the right exposure, to the right people that can be proven via metrics and results through the hosted campaign. These metrics can now very quickly show you if a sponsorship investment was justified, and if done correctly will lead to repeat business and referrals.
Sponsorship spending is fast outpacing marketing and advertising in growth and has reached in excess of $20 billion in the US. With sports and entertainment companies securing 80% of this sponsorship, it is clear that WallJAM’s offering to engage and interact with consumers – many in a stadium setting – is looking far ahead of the traditional sponsorship boundaries.
With a confirmed list of attendees including the very biggest names in football from clubs, organisations and media, Soccerex is renowned for bringing the world of football together in a unique commercial environment.
The setting was ideal as WallJAM is also being hailed for it’s dynamic approach to both sport and marketing and for the way in which it has provided a perfect fit with some of the game’s key stakeholders. WallJAM has a track record in offering sponsors the opportunity to harness the power of a powerful combination of digital and physical with the rebound wall delivering successful engagement campaigns. All clubs want to optimise fan engagement and enhance the fun experience on match day, delivering relevant content that can maintain the digital journey between match days. WallJAM is one of the latest innovations to not only grab the attention of fans as they pit their skills not just against one another but also to determine how they compare against their clubs’ idols.
WallJAM is hitting the mark time and again for sponsors as it has both the addictive appeal of kicking a ball against a wall while offering a cutting edge platform to collect key data that delivers and measures results. This data collection opportunity that WallJAM presents adds value for clubs and sponsors because WallJAM sees itself as not just for matchdays as it can be integrated into the stadium and museum tours, or offered to the community at club led events.
And visitors to Soccerex found out that this data isn’t just standard name and email capture. WallJAM can also source key intelligence on customers including specific social likes, interests and demographics. All this can be white labelled through an app and integrated social media platforms. It can also of course drive fans to a sponsors’ website.
The WallJAM team were delighted with the networking, insight and business opportunities among the global football industry which Soccerex offered. Renowned for connecting with the game’s key stakeholders, the Soccerex event allowed WallJAM to show just why they are proud to offer the opportunity to #BeatTheBest
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