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Wall Wars – WallJAM Challenges The Best Walls in History
They say there is nothing new under the sun. People have been knocking balls against walls for centuries. You’ve got a ball, you’re next to a wall, it’s game on – you versus the wall. WallJAM claims to be more than just a wall, but is it? WallJAM allows every ball strike to be scored on its accuracy, power and speed. We decided to test WallJAM against some historical competitor products to see if it could, to borrow its own slogan, beat the best. Here are the results of our detailed tests, measured against those key metrics of accuracy, power and speed.
Great Wall of China
Accuracy: Apparently you can see the Great Wall of China from outer space, so even Shane Long couldn’t miss this target. 0/5
Power: At its highest point it reaches a height of 8 metres. Booting a ball up there would challenge Leigh Halfpenny. 5/5
Speed: Who knows? It took 2000 years to build this so unlike WallJAM it’s not likely to get setup in time for the Carabao Cup Final. 0/5
Accuracy: The problem here is that with a pig’s bladder for a ball and sandals rather than Predator boots, our Barbarian ancestors would have had similar success to Scotland’s World Cup qualifying campaign. 1/5
Power: With the power of the Roman Empire behind it, you’ll do well to tame this wall. 4/5
Speed: Built on top of some steep peaks you’d be knackered after taking your run up. 1/5
Accuracy: Searchlights every few metres and observation posts everywhere, no excuses for missing this target. 5/5
Power: Looked pretty solid but fell apart overnight. Unlike WallJAM, poor construction lets it down. 0/5
Speed: Massive incentive to fire off those shots before the border guards fired off theirs. 5/5
Next month we bring our testing right up to date with a review of Trump’s Mexican Wall
This would ignore the fact that women’s football was already well developed and immensely popular in the years before and after The Vote, before being crushed by the FA’s 1921 ban on playing in Football League grounds, because “…the game of football is quite unsuitable for females and ought not to be encouraged.”
Mrs Graham’s XI, formed in Edinburgh in 1881 is considered the first British women’s football team, playing an international against England before a pitch invasion caused the match to be abandoned (it’s unclear if the reason for the incursion was sexism or hooliganism, possibly both!). Meanwhile, down south, the wonderfully named Nettie Honeyball had founded The British Ladies Football Club which also played in front of thousands. The First World War galvanised women’s football, and the teams formed in munitions factories were drawing massive crowds. The most famous of these, the Dick, Kerr Ladies drew 53,000 to Goodison Park in 1920.
The FA edict changed all that, and a new generation of football suffragettes was needed. Rose Reilly paved the way, becoming the only Scottish footballer to win the world cup. In England, legendary players such as Kelly Smith MBE have firmly re-established the women’s game, despite the best efforts of Sepp Blatter, who believes that we should …”let the women play in more feminine clothes like they do in volleyball. They could, for example, have tighter shorts”. To this kind of nonsense jockey Michelle Payne has the best response – “Everyone else can get stuffed [who] think women aren’t good enough.”
Proper non-league cup dramas involving teams of postmen and builders, played on grassless swamps in places that always sounded like Shepshed or Bilston. The magic of Cup Final Day: Wembley, sunshine, a 3 O’Clock kickoff, the Goodyear blimp, a whole day of Cup Final TV, and all that pre-match fun. The TV schedule for May 3rd 1975 reveals almost 4 hours of entertainment before the West Ham and Fulham game kicked off.
Oh yes, that was good wasn’t it? It’s a Cup Final Knockout featuring such “classics” as “Bobbing Football Slalom, Seesaw Football, Pass the Medicine Ball, Caterpillar Balloon Bursting, Pass the Plank of Water Buckets and Netting the Footballs”.
Over on ITV we had All in the Game, “an exciting series of games intended to test the skills”, although the sight of 5 Bristol City players linking arms on the goal-line and being peppered from all angles by the entire Wolves team does make you wonder what skills were being tested (and explains the rapid decline of English football over the decade!) BBC’s Grandstand was even more mundane with the Long Throw Competition – where was Rory Delap when we needed him?
The fan was the passive recipient of this TV feast, and the “skills” being tested were essentially pointless. Modern sports fans, immersed in social media and gaming, want to be involved in a way that brings them closer to their friends and their sporting idols, so that everyone shares the experience.
WallJAM brings Back to the Future style innovation inspired by the days kids could play street soccer against the garage door. Unfortunately the asbo stopped all that! WallJAM mashes the physical and the digital to deliver performance data based on the core skills of football including power, accuracy and control. Most importantly, it’s fun, and it doesn’t have to be played just once a year on Cup Final day!
The sponsorship sector is no exception. More popular than ever, sponsors are keen to become part of the fan experience and they have already learned to understand the importance of mashing up physical play with a digital output. Fans can choose to pit against either themselves or their peers or their idols. Social competition where performance benchmarking translates to scores which can be shared and compared across a range of social media channels – allowing fans to use WallJAM to #BeatTheBest – helps to create a digital journey which will not only capture key information but also deliver top level engagement.
WallJAM is providing all the answers for sponsors in this field as it has both the addictive appeal of kicking a ball against a wall and social competitiveness but it also offers a cutting edge platform to collect key data that delivers and measures results. Based on the pure accuracy and speed of ball strikes against an array of targets. This data isn’t just standard name, age and email capture. WallJAM aims to source key intelligence on customers’ profiles including specific social likes, interests and demographics. All this can be white labelled through an app and integrated social media platforms. It can also of course drive fans to a sponsors’ website.
As WallJAM’s experiential offering grows through its work with sponsors rights holders and leisure owners, so will its database of players. Digital has moved things on. Sponsors don’t just want exposure, they now want the right exposure, to the right people that can be proven via metrics and results through the hosted campaign. These metrics can now very quickly show you if a sponsorship investment was justified, and if done correctly will lead to repeat business and referrals.
Sponsorship spending is fast outpacing marketing and advertising in growth and has reached in excess of $20 billion in the US. With sports and entertainment companies securing 80% of this sponsorship, it is clear that WallJAM’s offering to engage and interact with consumers – many in a stadium setting – is looking far ahead of the traditional sponsorship boundaries.
With a confirmed list of attendees including the very biggest names in football from clubs, organisations and media, Soccerex is renowned for bringing the world of football together in a unique commercial environment.
The setting was ideal as WallJAM is also being hailed for it’s dynamic approach to both sport and marketing and for the way in which it has provided a perfect fit with some of the game’s key stakeholders. WallJAM has a track record in offering sponsors the opportunity to harness the power of a powerful combination of digital and physical with the rebound wall delivering successful engagement campaigns. All clubs want to optimise fan engagement and enhance the fun experience on match day, delivering relevant content that can maintain the digital journey between match days. WallJAM is one of the latest innovations to not only grab the attention of fans as they pit their skills not just against one another but also to determine how they compare against their clubs’ idols.
WallJAM is hitting the mark time and again for sponsors as it has both the addictive appeal of kicking a ball against a wall while offering a cutting edge platform to collect key data that delivers and measures results. This data collection opportunity that WallJAM presents adds value for clubs and sponsors because WallJAM sees itself as not just for matchdays as it can be integrated into the stadium and museum tours, or offered to the community at club led events.
And visitors to Soccerex found out that this data isn’t just standard name and email capture. WallJAM can also source key intelligence on customers including specific social likes, interests and demographics. All this can be white labelled through an app and integrated social media platforms. It can also of course drive fans to a sponsors’ website.
The WallJAM team were delighted with the networking, insight and business opportunities among the global football industry which Soccerex offered. Renowned for connecting with the game’s key stakeholders, the Soccerex event allowed WallJAM to show just why they are proud to offer the opportunity to #BeatTheBest
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